Inspired by the brand's dedication to freedom and beauty, the design of Ms Moon's retail space is a testament to the power of architectural beauty and spatial sequence. The arched ceiling creates a sense of grandeur and elegance, while the use of different cutting and interweaving combinations adds a touch of geometric beauty. The result is a visually striking Nakajima display area that serves as the focal point of the space.
What sets this design apart is its departure from traditional forms and its embrace of intellectual, fashionable, and artistic elements. Uno Chan has skillfully combined various materials, forms, and colors to create a space that is both unique and inviting. The result is a retail environment that challenges preconceived notions and offers a fresh perspective on women's retail.
The realization of this design is a testament to the designer's attention to detail and commitment to creating a space that is both aesthetically pleasing and functional. The main material used for the ground and countertop is earth-colored natural travertine, which adds a warm and natural texture to the space. Brass accents provide a striking contrast to the travertine, creating a sense of balance and harmony. Small brass elements are strategically placed throughout the space, serving as decorative "libraries" that add a touch of sophistication.
Covering a total area of 145 square meters, the Ms Moon retail space is a harmonious blend of earth tones and brand colors, extending the brand's identity into the physical space. The color scheme creates a cohesive and inviting atmosphere, inviting customers to explore and engage with the products on display.
Collaborating with Gengbin Zhang, Uno Chan has created a space that not only showcases the brand's products but also provides a unique and memorable shopping experience. The furniture and ornaments in the space are carefully selected to enhance the overall ambiance, adding a touch of artistry and vitality.
The project, which started in March 2019 and was completed in May 2019, is a testament to the designer's dedication to creating spaces that are both visually stunning and functional. By challenging the conventions of women's retail, Uno Chan has created a space that embodies the brand's ideals of innovation, lightness, and comfort.
The Ms Moon retail space is a result of extensive research and a deep understanding of the challenges faced by the retail industry. By deciphering the inherent qualities of the brand's products, Uno Chan has created a tailored environment that enriches the shopping experience and conveys the brand's ideals to modern clientele.
This innovative design also overcame various creative, technical, and research challenges. By incorporating semi-private negotiation areas, independent dressing rooms, and children's areas, the space not only encourages interaction but also enhances functionality.
Overall, the Ms Moon retail space is a testament to the power of design in transforming the retail experience. By breaking boundaries and embracing artistic elements, Uno Chan has created a space that is both visually stunning and intellectually stimulating. This design has been recognized with the prestigious Iron A' Design Award in 2020, further cementing its status as a groundbreaking and innovative project.
Project Designers: Uno Chan
Image Credits: Image #1: Creator Uno Chan, Ms Moon, 2019.
Image #2: Creator Uno Chan, Ms Moon, 2019.
Image #3: Creator Uno Chan, Ms Moon, 2019.
Image #4: Creator Uno Chan, Ms Moon, 2019.
Image #5: Creator Uno Chan, Ms Moon, 2019.
Project Team Members: Uno Chan
Gengbin Zhang
Project Name: Ms Moon
Project Client: Uno Chan